I love watching commercials. I know that may not be a popular thing to say in this day of TiVos and DVRs but I enjoy a well crafted attempt to hypnotize me into obesity/alcoholism/gambling/promiscuity.
One of my favorite commercials right now is the one for Schick Quattro. I hope the creative minds behind this idea are, at this very moment, on a boat sipping champagne in St. Tropez.
It is seriously one of the best commercials I have ever seen. Take a look:
The first time I saw it, I laughed my ass off while Andy looked at me in confusion.
Bee: Don't you get it?
Andy: It's a commercial about a razor, so?
Bee: Do you see what's happening to the bushes as the women walk by them?
I rewind it so he can see the bushes.
Andy: I don't get it.
Bee: Good lord man! The woman walks by the bush and then it morphs into a more manicured shape!
Bee: Bush bush BUSH!! [gestures wildly]
Andy: Oh BUSH!! [nods and points]
::sigh:: I married an innocent!
Anyway, the reason I think this commercial is genius is because they don't give you specifics and yet they leave nothing to the imagination... without being tacky. And I know tacky!
In the name of blogscience, I will test out what the commercial advertises and walk in front of a bush.
*Alternate title "One in the hand is worth 2 in the bush"